by Ash Surrette | Mar 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,... by Isabella Roidoulis | Feb 19, 2026 | Advertising, Gen Z Marketing, Social Media
Social Media Performance: Engagement vs. Follower Count For years, success on social media has been measured by one number: follower count. To show growth many brands celebrate reaching 10,000, 100,000, or even one million followers. While those numbers may look... by Martha Bellet | Dec 9, 2025 | Gen Z Marketing, Social Media
Studies show that a vast majority of consumers prefer influencer recommendations over traditional advertisements, with 92% finding them more credible. While there are a variety of different types of influencers, each with their own benefits and drawbacks, micro... by Maryellen Lacroix | Dec 9, 2025 | Branding, Gen Z Marketing
Gen Z is one of the most influential consumer groups, yet one of the hardest to reach. Growing up surrounded by digital content, they move quickly, think critically, and are constantly exposed to marketing. Traditional advertising, polished commercials, scripted... by Talan Kropp | Sep 25, 2025 | Branding, Gen Z Marketing, Social Media
Content strategies for short attention spans are more important than ever. Eight seconds, that’s all you get to convince someone your brand is worth their focus. Rivaling a goldfish’s attention span, capturing a consumer’s attention has never been more challenging.... by Charlotte Selmer | Sep 11, 2025 | Gen Z Marketing, Social Media
Gen Z in the Age of TikTok TikTok has grown far beyond entertainment—it’s now a hub where people discover ideas, connect with others, and even make purchasing decisions. Over 60% of Gen Z users are using TikTok as a search engine. Brands that embrace the platform’s...
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