by Martha Bellet | Mar 6, 2026 | Advertising, Branding, Gen Z Marketing, Paid Advertising, Social Media
Introduction Digital marketing centers on algorithms, trends, and certain platforms. But these things change all the time. One aspect of digital marketing that remains the same is humans and human psychology. The way people think, feel, and make decisions is rooted... by Jenin Jarrar | Mar 6, 2026 | Gen Z Marketing
Forms of shopping don’t just include going to the mall and outlets anymore – it has progressed to online platforms, and most recently, livestream shopping. Livestream shopping involves a seller or store going on a social media platform and exhibiting their... by Molly Oelkers | Mar 6, 2026 | Gen Z Marketing, Influencers, Social Media
Marketing That Doesn’t Feel Like Marketing The most impactful marketing today often doesn’t feel like marketing at all, it feels like part of the story the person (or influencer) is trying to tell. Because of this, the role of the brand influencer in... by Reese Brittingham | Mar 6, 2026 | Artificial Intelligence, Branding, Social Media
Artificial intelligence has quickly become one of the most talked-about tools in digital marketing. From writing social media captions to generating blog outlines and analyzing engagement data, AI is transforming how content is created. For college students studying... by Ash Surrette | Mar 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,...
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