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Learn how to conduct everyday agency life, market your small business, read case studies, or read about what’s going on in our office! Blog posts written by Voice Z’s Digital Marketing Associates.
How to Turn One Idea into a Full Marketing Campaign
Coming up with content ideas is hard—but constantly coming up with new ideas is even harder. But what if you didn’t need more ideas? In this guide, I’ll show you how you can stretch one idea into a full digital marketing campaign. STEP 1: Pick ONE Clear Concept for...
Static Posting vs. Short-Form Video: What Small Businesses Need to Know
A Social Media Shift No matter your go-to social media platform, one thing is sure: Video has taken over your feed. It's not just TikTok anymore—Instagram, Snapchat, Facebook and more have all incorporated short-form content into their mixes, changing the...
Promoting your Business as SEO Strategies Adapt to AI Platforms
AI platforms like ChatGPT and Gemini are rapidly gaining traction, and they are reshaping how people search for information. These AI platforms give users straightforward, direct answers that are delivered quickly and all in the same place without having to dig...
Google Isn’t the Only Search Engine Anymore
For years, “just Google it” defined how we found information online. Need a restaurant? Google. Fix a sink? Google. Compare products? Google. However, that behavior is changing fast. Today, discovery doesn’t just happen on search engines. It happens on social media....
The Psychology Behind Why We Click: What Digital Marketers Need to Understand About Human Behavior
Introduction Digital marketing centers on algorithms, trends, and certain platforms. But these things change all the time. One aspect of digital marketing that remains the same is humans and human psychology. The way people think, feel, and make decisions is rooted...
Malls are out, Livestream Shopping is in
Forms of shopping don’t just include going to the mall and outlets anymore - it has progressed to online platforms, and most recently, livestream shopping. Livestream shopping involves a seller or store going on a social media platform and exhibiting their products,...
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