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Learn how to conduct everyday agency life, market your small business, read case studies, or read about what’s going on in our office! Blog posts written by Voice Z’s Digital Marketing Associates.
The Psychology Behind Why We Click: What Digital Marketers Need to Understand About Human Behavior
Introduction Digital marketing centers on algorithms, trends, and certain platforms. But these things change all the time. One aspect of digital marketing that remains the same is humans and human psychology. The way people think, feel, and make decisions is rooted...
Malls are out, Livestream Shopping is in
Forms of shopping don’t just include going to the mall and outlets anymore - it has progressed to online platforms, and most recently, livestream shopping. Livestream shopping involves a seller or store going on a social media platform and exhibiting their products,...
How Influencer Marketing is Revolutionizing Modern Advertising
Marketing That Doesn't Feel Like Marketing The most impactful marketing today often doesn't feel like marketing at all, it feels like part of the story the person (or influencer) is trying to tell. Because of this, the role of the brand influencer in today’s digital...
How AI Is Changing Content Creation (Without Replacing Marketers)
Artificial intelligence has quickly become one of the most talked-about tools in digital marketing. From writing social media captions to generating blog outlines and analyzing engagement data, AI is transforming how content is created. For college students studying...
Why SEO Is No Longer Just About Google
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,...
Organic vs. Paid Engagement: Where Should Small Businesses Spend Their Money?
Many small businesses face the same issue when looking to improve their brand visibility. Do they bite the bullet on paid ads to improve their website traffic? Or do they improve their SEO to draw more organic traffic to their site?The short answer is both, but not...
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