by Maddie Nerden | Apr 9, 2026 | Branding, Gen Z Marketing, Social Media
Coming up with content ideas is hard—but constantly coming up with new ideas is even harder. But what if you didn’t need more ideas? In this guide, I’ll show you how you can stretch one idea into a full digital marketing campaign. STEP 1: Pick ONE Clear Concept for... by Emily Hansen | Apr 7, 2026 | Branding, Social Media
A Social Media Shift No matter your go-to social media platform, one thing is sure: Video has taken over your feed. It’s not just TikTok anymore—Instagram, Snapchat, Facebook and more have all incorporated short-form content into their mixes, changing the... by Martha Bellet | Mar 6, 2026 | Advertising, Branding, Gen Z Marketing, Paid Advertising, Social Media
Introduction Digital marketing centers on algorithms, trends, and certain platforms. But these things change all the time. One aspect of digital marketing that remains the same is humans and human psychology. The way people think, feel, and make decisions is rooted... by Reese Brittingham | Mar 6, 2026 | Artificial Intelligence, Branding, Social Media
Artificial intelligence has quickly become one of the most talked-about tools in digital marketing. From writing social media captions to generating blog outlines and analyzing engagement data, AI is transforming how content is created. For college students studying... by Ash Surrette | Mar 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,... by Charlotte Selmer | Feb 12, 2026 | Advertising, Branding, Social Media
Marketing Strategy vs. Marketing Activity Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like...
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