by Martha Bellet | Dec 9, 2025 | Gen Z Marketing, Social Media
Studies show that a vast majority of consumers prefer influencer recommendations over traditional advertisements, with 92% finding them more credible. While there are a variety of different types of influencers, each with their own benefits and drawbacks, micro...
by Maryellen Lacroix | Dec 9, 2025 | Branding, Gen Z Marketing
Gen Z is one of the most influential consumer groups, yet one of the hardest to reach. Growing up surrounded by digital content, they move quickly, think critically, and are constantly exposed to marketing. Traditional advertising, polished commercials, scripted...
by Talan Kropp | Sep 25, 2025 | Branding, Gen Z Marketing, Social Media
Content strategies for short attention spans are more important than ever. Eight seconds, that’s all you get to convince someone your brand is worth their focus. Rivaling a goldfish’s attention span, capturing a consumer’s attention has never been more challenging....
by Charlotte Selmer | Sep 11, 2025 | Gen Z Marketing, Social Media
Gen Z in the Age of TikTok TikTok has grown far beyond entertainment—it’s now a hub where people discover ideas, connect with others, and even make purchasing decisions. Over 60% of Gen Z users are using TikTok as a search engine. Brands that embrace the platform’s...
by Bella Crowell | Nov 21, 2023 | Advertising, Gen Z Marketing
What is Podcast Advertising? Silently captivating the ears of millions, podcast advertising has emerged in the marketing landscape. Podcast advertising is expected to grow to 98.7 million users by 2027 with users constantly on the go and being connected to digital...
by Bella Crowell | Oct 15, 2022 | Gen Z Marketing
Author: Bella Crowell, Marketing Strategist Over 50% of the internet market share is performed on mobile devices. The use of mobile devices has taken over the utilization of desktops and tablets when it comes to accessing the web. With the increase in...
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