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Organic vs. Paid Engagement: Where Should Small Businesses Spend Their Money?

by shane burton | Mar 2, 2026 | Uncategorized

Many small businesses face the same issue when looking to improve their brand visibility. Do they bite the bullet on paid ads to improve their website traffic? Or do they improve their SEO to draw more organic traffic to their site?The short answer is both, but not...

Life After TikTok – What the Ban Could Mean for Small Businesses

by shane burton | Nov 6, 2025 | Uncategorized

Is the TikTok Ban Really Going to Happen? If you’ve been following the news recently, you’ve probably heard that lawmakers want to ban the popular social media app “TikTok” in the U.S. This potential ban has sparked debate for quite some time, and its future still...

How Digital Marketing is Impacting the Job Application Process

by Jenin Jarrar | Oct 9, 2025 | Uncategorized

Digital marketing plays an important role in connecting talent with opportunity, especially in today’s job market. The methods that employers use to fill job positions become more digitalized every day- and it’s important to understand how this process works. Here are...

Content Calendars: Staying on Track to Boost Audience Awareness

by Brea Hutcheon | Oct 9, 2025 | Branding, Social Media, Uncategorized

In the fast-paced age of technology, consumers are attached to their phones more than ever. A significant portion of the population has at least one form of social media on their device and spends their day clicking and scrolling through the various social apps. As a...

From Viral to Vital: Why Authenticity Is the New Currency in Digital Marketing

by Gus Maston | Oct 1, 2025 | Branding, Uncategorized

From Viral to Vital: Why Authenticity Is the New Currency in Digital Marketing In the realm of digital marketing, where trends can rise and fall frequently, one truth has become undeniable, authenticity is the new currency. In today’s day in age, brands can’t rely...

Social Media Marketing Mistakes Costing You Followers (and How to Fix Them)

by Maddie Nerden | Sep 25, 2025 | Social Media, Uncategorized

As social media evolves and more businesses use these platforms to market themselves, it’s becoming harder to stand out. Many businesses, especially those just starting out, don’t know the best practices, so they keep making the same avoidable mistakes – mistakes that...
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  • Social Media Performance: Engagement vs. Follower Count

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