by Ash Surrette | Mar 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,... by Peter Samuelson | Feb 24, 2026 | Advertising, Social Media
WHY HASHTAGS MATTER: by Peter Samuelson Alt Text: Laptop displaying social media marketing analytics dashboard with engagement metrics and hashtag performance data. Alt Text: screen showing steps to creating a beneficial marketing plan Alt Text: Content... by Isabella Roidoulis | Feb 19, 2026 | Advertising, Gen Z Marketing, Social Media
Social Media Performance: Engagement vs. Follower Count For years, success on social media has been measured by one number: follower count. To show growth many brands celebrate reaching 10,000, 100,000, or even one million followers. While those numbers may look... by Charlotte Selmer | Feb 12, 2026 | Advertising, Branding, Social Media
Marketing Strategy vs. Marketing Activity Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like... by Amanda Armano | Feb 6, 2026 | Branding, Social Media
Social media has long favored polished posting. Clean visuals, professional photos, and thoughtful captions have been the standard for professionalism. But, over the past few years, casual posting is gaining traction across algorithms. Unboxing videos, unedited... by Martha Bellet | Dec 9, 2025 | Gen Z Marketing, Social Media
Studies show that a vast majority of consumers prefer influencer recommendations over traditional advertisements, with 92% finding them more credible. While there are a variety of different types of influencers, each with their own benefits and drawbacks, micro...
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