by Ash Surrette | Mar 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,... by Charlotte Selmer | Feb 12, 2026 | Advertising, Branding, Social Media
Marketing Strategy vs. Marketing Activity Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like... by Amanda Armano | Feb 6, 2026 | Branding, Social Media
Social media has long favored polished posting. Clean visuals, professional photos, and thoughtful captions have been the standard for professionalism. But, over the past few years, casual posting is gaining traction across algorithms. Unboxing videos, unedited... by Maryellen Lacroix | Dec 9, 2025 | Branding, Gen Z Marketing
Gen Z is one of the most influential consumer groups, yet one of the hardest to reach. Growing up surrounded by digital content, they move quickly, think critically, and are constantly exposed to marketing. Traditional advertising, polished commercials, scripted... by Serena Borges | Nov 6, 2025 | Advertising, Branding
When it comes to marketing, design choices often speak louder than words. One of the most subtle yet influential elements of design is color. Beyond aesthetics, color affects how consumers perceive a brand, form emotional connections, and make purchasing decisions.... by Brea Hutcheon | Oct 9, 2025 | Branding, Social Media, Uncategorized
In the fast-paced age of technology, consumers are attached to their phones more than ever. A significant portion of the population has at least one form of social media on their device and spends their day clicking and scrolling through the various social apps. As a...
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