by Ash Surrette | Mar 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,... by Peter Samuelson | Feb 24, 2026 | Advertising, Social Media
WHY HASHTAGS MATTER: by Peter Samuelson Alt Text: Laptop displaying social media marketing analytics dashboard with engagement metrics and hashtag performance data. Alt Text: screen showing steps to creating a beneficial marketing plan Alt Text: Content... by Isabella Roidoulis | Feb 19, 2026 | Advertising, Gen Z Marketing, Social Media
Social Media Performance: Engagement vs. Follower Count For years, success on social media has been measured by one number: follower count. To show growth many brands celebrate reaching 10,000, 100,000, or even one million followers. While those numbers may look... by Charlotte Selmer | Feb 12, 2026 | Advertising, Branding, Social Media
Marketing Strategy vs. Marketing Activity Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like... by Julie Veiga | Feb 6, 2026 | Advertising, Sports
A National Tradition Six Decades Strong For the last 60 years, the Super Bowl has been a national event, garnering attention as both the final football game of the season and a landmine for commercials. The game holds tremendous power over audiences, who are eager to... by Serena Borges | Nov 6, 2025 | Advertising, Branding
When it comes to marketing, design choices often speak louder than words. One of the most subtle yet influential elements of design is color. Beyond aesthetics, color affects how consumers perceive a brand, form emotional connections, and make purchasing decisions....
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