by Maddie Nerden | Sep 25, 2025 | Social Media, Uncategorized
As social media evolves and more businesses use these platforms to market themselves, it’s becoming harder to stand out. Many businesses, especially those just starting out, don’t know the best practices, so they keep making the same avoidable mistakes – mistakes that... by Talan Kropp | Sep 25, 2025 | Branding, Gen Z Marketing, Social Media
Content strategies for short attention spans are more important than ever. Eight seconds, that’s all you get to convince someone your brand is worth their focus. Rivaling a goldfish’s attention span, capturing a consumer’s attention has never been more challenging.... by Anna Thompson | Sep 18, 2025 | Uncategorized
Sorority recruitment has always been a highly anticipated event on college campuses, but in recent years, it has evolved into something far bigger, thanks to TikTok. Known as ‘RushTok’ on the app, this trend has turned Greek life into a digital stage, drawing billions... by Julie Veiga | Sep 11, 2025 | Advertising, Branding, Social Media, Uncategorized
When most of us think of branding, the first thing that comes to mind is usually a logo. While the logo is a crucial part of a brand’s identity, there’s a lot more to consider than what meets the eye. To truly stand out in today’s digital world,... by Charlotte Selmer | Sep 11, 2025 | Gen Z Marketing, Social Media
Gen Z in the Age of TikTok TikTok has grown far beyond entertainment—it’s now a hub where people discover ideas, connect with others, and even make purchasing decisions. Over 60% of Gen Z users are using TikTok as a search engine. Brands that embrace the platform’s...
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