Every audit runs on two tracks.
Quantitative Data Analysis
Google Analytics traffic & behavior data
Website optimization, accessibility & mobile responsiveness
Ad reports & campaign analytics
Social media metrics
SEO rank tracking & keyword data
Qualitative Brand Analysis
Website design & user experience
Brand congruence across every channel
Social media content & tone
Website copy & messaging
Web Analytics
Analyzing your web traffic is an essential component of marketing, and it can be very difficult if you don’t know what you’re doing. The members of Voice Z Digital will access your website analytics, analyze it for trends and signals, and provide recommendations to your website.
Social Media
Social Media has become more complex year after year, and it’s not stopping anytime soon. Keeping a clean social media feed is extremely important in today’s environment, and Voice Z can help improve your social presence. By looking at the variety of posts, paid social ads, engagement, and impression metrics, Voice Z will provide recommendations to increase your reach on social platforms while keeping your customer engagement high.
Search Engine Optimization
90% of online sessions begin with a search engine, so there is no doubt that allowing customers to find you on Google is important! Voice Z Digital will dive deeply into the data behind your website, utilizing special tools, Google Analytics, and Google Search Console. If you have not already connected these tools, Voice Z can assist you in doing so. Voice Z Digital will provide recommendations for your website to increase your online visibility and will provide you with options to implement those services for an additional fee.
Accessibility
Accessibility is a crucial component of any website, as a company wants its visitors to be able to understand and read the website content. It is important to consider accessibility so the site is usable for those with different abilities and to improve SEO. Voice Z will provide findings on current performance, as well as recommendations on how to improve your site in this area.
