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Apply to join the Voice Z Team!

We recruit passionate students each fall and spring semester to gain hands-on experience in digital marketing, website analytics, and content strategy. Applications open during these times, so don’t miss your chance to work on real client projects and develop valuable skills. Stay tuned for updates and be ready to apply! You can also reach us at PaulCollege.VoiceZ@unh.edu.

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Check out our socials and blog below to stay up to date on news and see what's happening with the students in our digital marketing agency!

Why SEO Is No Longer Just About Google

by | March 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media | 0 Comments

Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,...
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Organic vs. Paid Engagement: Where Should Small Businesses Spend Their Money?

by | March 2, 2026 | Uncategorized | 0 Comments

Many small businesses face the same issue when looking to improve their brand visibility. Do they bite the bullet on paid ads to improve their website traffic? Or do they improve their SEO to draw more organic traffic to their site?The short answer is both, but not...
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Voice Z Digital Celebrates 100 Clients Served Across New Hampshire

by | February 24, 2026 | About Voice Z Digital | 0 Comments

Voice Z Digital is proud to celebrate a major milestone: serving 100 small businesses across New Hampshire! As a student-run digital marketing agency at the UNH Peter T. Paul College of Business and Economics, Voice Z provides real-world marketing solutions while...
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Why Hashtags Still Matter

by | February 24, 2026 | Advertising, Social Media | 0 Comments

WHY HASHTAGS MATTER: by Peter Samuelson         Alt Text: Laptop displaying social media marketing analytics dashboard with engagement metrics and hashtag performance data.    Alt Text: screen showing steps to creating...
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Social Media Performance: Engagement vs. Follower Count

by | February 19, 2026 | Advertising, Gen Z Marketing, Social Media | 0 Comments

Social Media Performance: Engagement vs. Follower Count For years, success on social media has been measured by one number: follower count. To show growth many brands celebrate reaching 10,000, 100,000, or even one million followers. While those numbers may look...
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Marketing Activity vs. Marketing Strategy Guide

by | February 12, 2026 | Advertising, Branding, Social Media | 0 Comments

Marketing Strategy vs. Marketing Activity  Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like...
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Casual Posting vs. Polished Posting

by | February 6, 2026 | Branding, Social Media | 0 Comments

Social media has long favored polished posting. Clean visuals, professional photos, and thoughtful captions have been the standard for professionalism. But, over the past few years, casual posting is gaining traction across algorithms. Unboxing videos, unedited...
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How Super Bowl Commercials Became a Cultural Phenomenon

by | February 6, 2026 | Advertising, Sports | 0 Comments

A National Tradition Six Decades Strong For the last 60 years, the Super Bowl has been a national event, garnering attention as both the final football game of the season and a landmine for commercials. The game holds tremendous power over audiences, who are eager to...
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The Rise of MicroInfluencers: Why Small Creators are Outperforming Celebs

by | December 9, 2025 | Gen Z Marketing, Social Media | 0 Comments

Studies show that a vast majority of consumers prefer influencer recommendations over traditional advertisements, with 92% finding them more credible. While there are a variety of different types of influencers, each with their own benefits and drawbacks, micro...
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Why Traditional Ads Don’t Work on Gen Z, And What Brands Should Do Instead

by | December 9, 2025 | Branding, Gen Z Marketing | 0 Comments

Gen Z is one of the most influential consumer groups, yet one of the hardest to reach. Growing up surrounded by digital content, they move quickly, think critically, and are constantly exposed to marketing. Traditional advertising, polished commercials, scripted...
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