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Apply to join the Voice Z Team!

We recruit passionate students each fall and spring semester to gain hands-on experience in digital marketing, website analytics, and content strategy. Applications open during these times, so don’t miss your chance to work on real client projects and develop valuable skills. Stay tuned for updates and be ready to apply! You can also reach us at [email protected].

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Check out our socials and blog below to stay up to date on news and see what's happening with the students in our digital marketing agency!

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The Psychology Behind Why We Click: What Digital Marketers Need to Understand About Human Behavior

by Martha Bellet | March 6, 2026 | Advertising, Branding, Gen Z Marketing, Paid Advertising, Social Media | 0 Comments

Introduction Digital marketing centers on algorithms, trends, and certain platforms. But these things change all the time. One aspect of digital marketing that remains the same is humans and human psychology. The way people think, feel, and make decisions is rooted...

Malls are out, Livestream Shopping is in

by Jenin Jarrar | March 6, 2026 | Gen Z Marketing | 0 Comments

Forms of shopping don’t just include going to the mall and outlets anymore - it has progressed to online platforms, and most recently, livestream shopping. Livestream shopping involves a seller or store going on a social media platform and exhibiting their products,...

How Influencer Marketing is Revolutionizing Modern Advertising

by Molly Oelkers | March 6, 2026 | Gen Z Marketing, Influencers, Social Media | 0 Comments

Marketing That Doesn't Feel Like Marketing The most impactful marketing today often doesn't feel like marketing at all, it feels like part of the story the person (or influencer) is trying to tell. Because of this, the role of the brand influencer in today’s digital...

How AI Is Changing Content Creation (Without Replacing Marketers)

by Reese Brittingham | March 6, 2026 | Artificial Intelligence, Branding, Social Media | 0 Comments

Artificial intelligence has quickly become one of the most talked-about tools in digital marketing. From writing social media captions to generating blog outlines and analyzing engagement data, AI is transforming how content is created. For college students studying...

Why SEO Is No Longer Just About Google

by Ash Surrette | March 2, 2026 | Advertising, Artificial Intelligence, Branding, Gen Z Marketing, SEO, Social Media | 0 Comments

Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,...

Organic vs. Paid Engagement: Where Should Small Businesses Spend Their Money?

by shane burton | March 2, 2026 | Uncategorized | 0 Comments

Many small businesses face the same issue when looking to improve their brand visibility. Do they bite the bullet on paid ads to improve their website traffic? Or do they improve their SEO to draw more organic traffic to their site?The short answer is both, but not...

Voice Z Digital Celebrates 100 Clients Served Across New Hampshire

by Riley Himes | February 24, 2026 | About Voice Z Digital | 0 Comments

Voice Z Digital is proud to celebrate a major milestone: serving 100 small businesses across New Hampshire! As a student-run digital marketing agency at the UNH Peter T. Paul College of Business and Economics, Voice Z provides real-world marketing solutions while...

Why Hashtags Still Matter

by Peter Samuelson | February 24, 2026 | Advertising, Social Media | 0 Comments

WHY HASHTAGS MATTER: by Peter Samuelson Alt Text: Laptop displaying social media marketing analytics dashboard with engagement metrics and hashtag performance data. Alt Text: screen showing steps to creating...

Social Media Performance: Engagement vs. Follower Count

by Isabella Roidoulis | February 19, 2026 | Advertising, Gen Z Marketing, Social Media | 0 Comments

Social Media Performance: Engagement vs. Follower Count For years, success on social media has been measured by one number: follower count. To show growth many brands celebrate reaching 10,000, 100,000, or even one million followers. While those numbers may look...

Marketing Activity vs. Marketing Strategy Guide

by Charlotte Selmer | February 12, 2026 | Advertising, Branding, Social Media | 0 Comments

Marketing Strategy vs. Marketing Activity Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like...

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