Our Blog
Learn how to conduct everyday agency life, market your small business, read case studies, or read about what’s going on in our office! Blog posts written by Voice Z’s Digital Marketing Associates.
Content Strategies for Short Attention Spans: Marketing That Sticks
Content strategies for short attention spans are more important than ever. Eight seconds, that’s all you get to convince someone your brand is worth their focus. Rivaling a goldfish’s attention span, capturing a consumer’s attention has never been more challenging....
Sorority Recruitment: How It Became a Major Marketing Goldmine in 2025
Sorority recruitment has always been a highly anticipated event on college campuses, but in recent years, it has evolved into something far bigger, thanks to TikTok. Known as ‘RushTok’ on the app, this trend has turned Greek life into a digital stage, drawing billions...
Visual Identity: It’s More Than a Logo
When most of us think of branding, the first thing that comes to mind is usually a logo. While the logo is a crucial part of a brand's identity, there's a lot more to consider than what meets the eye. To truly stand out in today's digital world, you'll need to level...
Marketing to Gen Z on TikTok: How Brands Can Stand Out
Gen Z in the Age of TikTok TikTok has grown far beyond entertainment—it’s now a hub where people discover ideas, connect with others, and even make purchasing decisions. Over 60% of Gen Z users are using TikTok as a search engine. Brands that embrace the platform’s...
The Power of User-Generated Content: How to Build Authenticity & Trust
In today's digital landscape, authenticity is everything. Consumers are bombarded with branded content daily, making it harder for companies to earn trust. That’s where User-Generated Content (UGC) comes in - a powerful tool that helps brands connect with their...
“How to Sail Uncharted Waters”
Navigating AI use Without all the Information When topics of automation were discussed in the past, it was not uncommon to be under the impression that it would first and foremost target ‘low skill’ and undesirable jobs (think self-driving cars and trucking), while...
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