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Learn how to conduct everyday agency life, market your small business, read case studies, or read about what’s going on in our office! Blog posts written by Voice Z’s Digital Marketing Associates.
Social Media Performance: Engagement vs. Follower Count
Social Media Performance: Engagement vs. Follower Count For years, success on social media has been measured by one number: follower count. To show growth many brands celebrate reaching 10,000, 100,000, or even one million followers. While those numbers may look...
Marketing Activity vs. Marketing Strategy Guide
Marketing Strategy vs. Marketing Activity Many people assume marketing is all about doing as much as possible—but that’s often where businesses go wrong. Posting constantly on social media, sending frequent emails, or trying every new marketing trend may seem like...
Casual Posting vs. Polished Posting
Social media has long favored polished posting. Clean visuals, professional photos, and thoughtful captions have been the standard for professionalism. But, over the past few years, casual posting is gaining traction across algorithms. Unboxing videos, unedited...
How Super Bowl Commercials Became a Cultural Phenomenon
A National Tradition Six Decades Strong For the last 60 years, the Super Bowl has been a national event, garnering attention as both the final football game of the season and a landmine for commercials. The game holds tremendous power over audiences, who are eager to...
The Rise of MicroInfluencers: Why Small Creators are Outperforming Celebs
Studies show that a vast majority of consumers prefer influencer recommendations over traditional advertisements, with 92% finding them more credible. While there are a variety of different types of influencers, each with their own benefits and drawbacks, micro...
Why Traditional Ads Don’t Work on Gen Z, And What Brands Should Do Instead
Gen Z is one of the most influential consumer groups, yet one of the hardest to reach. Growing up surrounded by digital content, they move quickly, think critically, and are constantly exposed to marketing. Traditional advertising, polished commercials, scripted...
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