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Learn how to conduct everyday agency life, market your small business, read case studies, or read about what’s going on in our office! Blog posts written by Voice Z’s Digital Marketing Associates.
The Rise of MicroInfluencers: Why Small Creators are Outperforming Celebs
Studies show that a vast majority of consumers prefer influencer recommendations over traditional advertisements, with 92% finding them more credible. While there are a variety of different types of influencers, each with their own benefits and drawbacks, micro...
Why Traditional Ads Don’t Work on Gen Z, And What Brands Should Do Instead
Gen Z is one of the most influential consumer groups, yet one of the hardest to reach. Growing up surrounded by digital content, they move quickly, think critically, and are constantly exposed to marketing. Traditional advertising, polished commercials, scripted...
3 Interview Tips That Actually Make a Difference
Get prepped for your Voice Z Digital online interview! With Voice Z Digital interviews coming up, now’s the time to make sure you’re perfectly ready. These interviews are your chance to show how you think, how you communicate, and how you’ll contribute to a...
Life After TikTok – What the Ban Could Mean for Small Businesses
Is the TikTok Ban Really Going to Happen? If you’ve been following the news recently, you’ve probably heard that lawmakers want to ban the popular social media app “TikTok” in the U.S. This potential ban has sparked debate for quite some time, and its future still...
Color Psychology in Marketing: The Hidden Power Behind Every Campaign
When it comes to marketing, design choices often speak louder than words. One of the most subtle yet influential elements of design is color. Beyond aesthetics, color affects how consumers perceive a brand, form emotional connections, and make purchasing decisions....
Inclusive Web Design: Creating Digital Spaces For Everyone
Everyone wants their website to look appealing. We want to choose the right colors, fonts, and layouts to make our website fit our brand, with the hopes of having consumers choose us. But, this can be overwhelming. In a world where there are infinite design options...
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