Our Blog
Learn how to conduct everyday agency life, market your small business, read case studies, or read about what’s going on in our office! Blog posts written by Voice Z’s Digital Marketing Associates.
How Influencer Marketing is Revolutionizing Modern Advertising
Marketing That Doesn't Feel Like Marketing The most impactful marketing today often doesn't feel like marketing at all, it feels like part of the story the person (or influencer) is trying to tell. Because of this, the role of the brand influencer in today’s digital...
How AI Is Changing Content Creation (Without Replacing Marketers)
Artificial intelligence has quickly become one of the most talked-about tools in digital marketing. From writing social media captions to generating blog outlines and analyzing engagement data, AI is transforming how content is created. For college students studying...
Why SEO Is No Longer Just About Google
Introducing Search Everything Optimization For years SEO meant one thing, ranking on google. But today, that definition is slightly outdated. Consumers are no longer searching for things in just one place, they are discovering brands through TikTok search bars,...
Organic vs. Paid Engagement: Where Should Small Businesses Spend Their Money?
Many small businesses face the same issue when looking to improve their brand visibility. Do they bite the bullet on paid ads to improve their website traffic? Or do they improve their SEO to draw more organic traffic to their site?The short answer is both, but not...
Voice Z Digital Celebrates 100 Clients Served Across New Hampshire
Voice Z Digital is proud to celebrate a major milestone: serving 100 small businesses across New Hampshire! As a student-run digital marketing agency at the UNH Peter T. Paul College of Business and Economics, Voice Z provides real-world marketing solutions while...
Why Hashtags Still Matter
WHY HASHTAGS MATTER: by Peter Samuelson Alt Text: Laptop displaying social media marketing analytics dashboard with engagement metrics and hashtag performance data. Alt Text: screen showing steps to creating...
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